A discussion with an entrepreneur who had begun to think about how to deliver “systematic surprises” led Rusty Rueff to think about it’s implication beyond product management. Systemic surprises are things that keep an offering fresh and exciting, without extra strain on the “system” so that these moments of surprise can be delivered flawlessly and with excellence. Rusty steps us through what systemic surprises could look like as part of our daily witness in the marketplace.
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