The first time I encountered a corporate single-page Roadmap was I believe in 1996 when I’d been transferred to Pizza Hut from Frito-Lay and David Novak had his CEO role expanded from just running Kentucky Fried Chicken (KFC) to also helming Pizza Hut.  David, and his Chief HR Officer, Gregg Dedrick believed in transparency and alignment so much that they rolled out to the organization a single page Roadmap that captured the business vision, objectives, challenges, goals and values/principles.

What you will see attached is not much different than that first Roadmap I saw, except that the first one from David was handwritten.  Yes, handwritten, by David himself. Three years later he was still handwriting them once a year, but now in the Annual Shareholder Report for Tricon Restaurants (later to change their name to Yum! Brands), the newly spun out public company spun out of PepsiCo.

…The Roadmap serves as a great communication tool for all constituents of the company (customers, shareholders, analysts, recruits, etc.) So, after a lot of work by the team, we created and rolled out our Annual Roadmaps…

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